Thank You for Joining Us in Williamsport, PA!
Thank you to everyone who participated in the 2026 PBA Group Travel Marketplace, held Tuesday, March 31, 2026, at Liberty Arena in Williamsport, Pennsylvania.
Hosted by the Lycoming County Visitors Bureau, this year’s Marketplace continued PBA’s long-standing tradition of bringing together the motorcoach and group travel industry for a full day of networking, itinerary development, business-building conversations, and future tour opportunities.
For decades, PBA’s Marketplace has connected motorcoach operators, charter representatives, tour planners, group leaders, travel suppliers, destinations, attractions, CVBs, DMOs, and industry partners. This year’s event once again provided valuable opportunities for attendees to share ideas, build relationships, showcase group travel experiences, and develop new business for future trips.
PBA extends its sincere thanks to the motorcoach operators, charter representatives, and tour planners who brought group leaders to Marketplace. By connecting group leaders with travel suppliers, the event helps inspire new tours and create future business opportunities for the group travel industry.
PBA also extends its sincere appreciation to the travel suppliers and exhibitors who showcased destinations, attractions, experiences, services, and travel opportunities. Your participation helps connect your organization with qualified group travel buyers, strengthens industry relationships, and supports future motorcoach and group tour business.
A special thank you to the Lycoming County Visitors Bureau, exhibitors, operators, tour planners, group leaders, sponsors, FAM partners, attendees, and industry partners who helped make the 2026 Marketplace a successful and valuable event.
Marketplace Highlights Included:
- Opportunities for travel suppliers to showcase directly to motorcoach operators, tour planners, and group leaders
- Opportunities for motorcoach operators, charter representatives, and tour planners to connect group leaders with travel suppliers
- One-on-one conversations between travel suppliers, operators, tour planners, group leaders, and industry partners
- Exciting exhibits featuring destinations, attractions, CVBs, DMOs, and travel partners
- New motorcoach and group travel ideas for future tours
- Breakfast Briefing with Marketplace main event information
- Best Practices Roundtable Discussion with peers and industry colleagues
- Marketplace main event at Liberty Arena
- FAM Tour opportunities hosted by Lycoming County Visitors Bureau and Susquehanna Trailways
- Networking & Awards Reception offering additional opportunities to connect with PBA members, partners, and group travel industry colleagues
- PBA door prize drawings for registered booth exhibitors
PBA appreciates the continued support of our members, travel suppliers, motorcoach operators, tour planners, group leaders, sponsors, and industry partners. We look forward to seeing you at future PBA Marketplace events!
SAVE THE DATES! MARCH 23-24, 2027
The 2027 PBA Group Travel Marketplace will be hosted by Discover Lancaster at Spooky Nook in Manheim, PA (Lancaster County)!
The 2026 Marketplace will be hosted by Lycoming County Visitors Bureau at The Liberty Arena in Williamsport, PA on Tuesday, March 31. Williamsport is a perfect destination for attendees from the east and the west. Williamsport is located in North Central PA along Routes 15 and 180 and is an easy commute from the Harrisburg, Philadelphia and Pittsburgh areas.
Please note, if you are not a Member, please select the Non-Member booth pricing option on the Exhibitor registration form. If Member pricing is selected in error, you will be billed for the difference between the Member and Non-Member rates.
•SPONSORSHIP PACKAGE •VIEW PRICING •VIEW SCHEDULE
Why Exhibit?
PBA’s Marketplace is your chance to meet face-to-face with motorcoach operators’ group leaders—plus networking with other attractions, hotels, CVBs, and more. Showcase your destination for day trips and overnight group travel in 2026 and beyond!
PBA Member Perks:
- PBA members that attend our Conference receive special promo codes for discounted booth pricing.
- PBA members are invited to host a FAM for Marketplace group leaders.
- PBA members get much lower event registration pricing vs. non-members!
- Not a Member? JOIN PBA!
Operators; Bring Your Tour Planners, Charter Reps & Group Leaders!
- Marketplace is an ideal setting for tour planners, charter reps, and group leaders to connect with travel and destination partners.
- Trip Planning – Discover new ideas for trips in 2026 and beyond.
- FAM Tours – PBA will arrange familiarization tours for group leaders.
- FAM tour details have been shared with registered operators!.
Schedule at a Glance
Monday, March 30
- 11:00 am - 4:30 pm Exhibitor set-up
- 11:30 am - 1:00 pm Board of Director’s Meeting - Library Room at the Holiday Inn
- 1:00 pm - 2:30 pm Optional Best Practices Roundtable - Gallery Room at the Holiday Inn
(Pre-registration was required.)
- 3:00 pm - 5:00 pm Optional FAM Tour
(Pre-registration was required.)
After you have had a chance to set up your booth and attend the round-table, the Lycoming County Visitors Bureau and Susquehanna Trailways invites you to join them on an adventure.
- 5:30 pm - 7:00 pm Optional Networking & Award Reception.
(Pre-registration was required.)
- 7:00 pm Dine-Around Night! View the options
Tuesday, March 31
- 6:30 am - 8:00 am Final booth set-up
- 7:30 am - 8:30 am Optional Breakfast Briefing
(Pre-registration was required.)
- 9:00 am - 2:00 pm Marketplace Main Event at Liberty Arena, 315 Hepburn Street, Williamsport, PA.
Have a Successful Marketplace Experience!
Read the Guidelines. Exhibitors are encouraged to review this document to understand deadlines, cancellation policy, what you can and cannot have in a booth, hotel information, the schedule, etc.
Need Extras? View the Online Exhibitor Service Kit.
Overnight Accommodations:
Special group rate: $112++ per night (through March 10, 2026). If calling, ask for the PA Bus Marketplace room block.
Holiday Inn Express – 90 Pine Street, Williamsport, PA
570-327-5292 | Book Online
Holiday Inn – 100 Pine Street, Williamsport, PA
570-327-8231 | Book Online
We’re thrilled to unveil brand-new sponsorship opportunities, to take your visibility to the next level!
New for 2026!
- Diamond Sponsorship Tier: our highest level ever, designed for maximum impact.
- Bronze Board of Director’s Meeting Sponsorship: a unique chance for brand exposure to industry leaders.
Every sponsorship level packs a punch, delivering your brand across email, website, and social media channels to capture the attention of a broader audience.
Also offered are affordable Marketplace Directory advertising opportunities. Options include 2-page profile sheets and full or half-page ads, all in color or choose the engaging Video Marketing opportunity created just for group leaders. We’ve tailored opportunities to fit every marketing strategy. View the advertising guidelines.
If you’re aiming for the spotlight, the NEW Diamond Sponsorship is the ultimate package, featuring 2 booths + premium location + top-tier visibility, plus so much more!
Explore the Sponsorship Package for all the exciting options, then secure your opportunity when registration opens.
Key Dates
- Oct 31, 2025 – Early Bird pricing ends
- Nov 30, 2025 – Last day for PBA Members to submit a Group Leader FAM Tour
- Dec 31, 2025 - Last day to use the PBA Member 2025 Annual Conference attendee special promo code
- Jan 1, 2026 – All discount pricing ends
- Jan 23, 2026 – Booth cancellation deadline for partial refund
- Jan 31, 2026 – Last day for Operators to schedule a FAM Tour
- Feb 17, 2026 – Sponsorship purchase deadline
- Feb 17, 2026 – Sponsorship ad/artwork due
- Feb 17, 2026 - Last date to register to be listed in the Marketplace Directory
- Feb 27, 2026 – Registration closes
- Mar 10, 2026 – Hotel room reservation cut-off
THANK YOU TO OUR CURRENT SPONSORS!
