Leadership Sessions

One of the benefits of Pennsylvania Bus Association membership is the opportunity to attend our Leadership Sessions.  We host these special  sessions with topics related to the changing world of running a business, with the goal of helping you to run your business better.  Whether you manage a bus & motorcoach operation, manage a tourism destination, or supply products and services to the industry, these sessions are developed with you in mind.   

We welcome your ideas for topics.  Please feel free to contact us to suggest or to learn more.


Leadership Lunch & Learn "Social Media Success Strategies"

April 8th, 2021 12:00 PM EST
Member Cost $25.00/pp  Non-member Cost $50.00/pp

Strategic Overview Session for Owners & Leaders - Build Back Business by Tapping into Social Marketing

We will delve into social media success strategies as we explore what's working NOW in our industry. Focusing on top platform strategies we'll dive into executive-level info Members will want to know as you manage a company or a marketing team into COVID recovery. We'll dive into Facebook, Instagram, You-Tube, Pinterest, Twitter, and Linkedin strategies so members have a clear snapshot of social marketing today.

We'll uncover:

  • Demographics of users of each platform
  • Benefits and drawbacks by channel
  • Common pitfalls and how to avoid them
  • Best practices with a glimpse behind the scenes at travel & tourism industry examples

Since video is the foundation of success on all social channels, we'll explore the newest tips & video trends. Members will walk away with best practices, tips, and trends in social marketing along with a resource guide.